New Training Modules
Advanced technique and race strategy content built for competitive swimmers at every level.
Trusted By 1000+ Swimmers
Most Swimmers Will Never Get Coached By An Olympian.Yours Can.
Free 45-min call with the JMS team — map your swimmer's next PB.
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For Parents&Swimmers
Free Strategy Call
Book Your Free Swim Analysis Call
45 minutes with the JMS team. We'll map your swimmer's next PB — free.
45-minute call · No cost · No pressure
What's Inside
What's Inside JMS Academy
Get early access to everything members unlock inside the Academy.
Sports Science Partnership
Exclusive performance content developed with our partnering sports performance scientist.
Sport USA Partnership
Elite American swimming insights and content through our new collaboration with Sport USA.
Special Guest Sundays
Every Sunday we have guests coming to do a live session — from Olympians to sports psychologists, helping you every step of your swim journey.
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Free swim analysis · Book your call
The Difference
A Club Swimmer’s Path
Without JMS Academy
- No individual race plan
- No specialist help like nutritionist, S&C, psychologist
- 30+ swimmers
- Takes months for a PB
With JMS Academy
- Individual race plan
- Specialists to help — nutritionist, S&C, psychologist
- Olympic coaches
- 24/7 support
- Takes 4 weeks to PB
Testimonials
Real Results from Real Swimmers
Followed race plan with patience in the first 150m before acceleration into the last 50m — overtook two swimmers and finished 2nd in heat. New PB: 2:37.55!
I was so elated — 4 PBs, 4 golds, and a new Scottish record all before 12:30!
He really does try to incorporate everything you teach him. Finally some new PBs!
Become Part of the JMS Community
Special Guest Sundays
Live Sessions With Elite Guests
Every Sunday, JMS Academy Pro members get exclusive live access to Olympians, sports scientists, and performance experts — the people who actually make champions.
Featured Guest
Andrew ‘Diesel’ Bennett
Sports Psychologist · AB Performance
Diesel joined the Academy for an exclusive live session helping swimmers and swim parents master race day mindset — controlling nerves, silencing negative thoughts, and turning anxiety into performance.
Members walked away with a real plan and a clear mental roadmap to take into every meet.
- 🧠 Control your mind under pressure
- ❤️ Manage pre-race anxiety & nerves
- 🎯 Build a personal race day mindset plan
Book your free swim analysis call — 45 minutes with the JMS team, no cost
Meet Your Coaches
Coached by Olympians
Jack McMillan
Olympic Gold Medallist & Founder, JMS Academy
- 🥇 Olympic Gold — 4×200m Freestyle Relay, Team GB, Paris 2024
- 🥇 World Championship Gold — 4×200m Freestyle Relay, Singapore 2025
- 🏅 2× Olympian (Tokyo 2020, Paris 2024)
Joe Litchfield
Two-Time Olympian & JMS Academy Coach
- 🥇 European Championship Gold Medallist
- 🥉 World Championship Bronze Medallist
- 🏅 2× Olympian (Tokyo 2020, Paris 2024)
Ready For Your Swimmer's Next PB?
Book your free swim analysis call with the JMS team today.